Skip to content
Tawasol AI
Tawasol pricing

Meta messaging fees, explained.

Last updated:

Tawasol credits pay for AI work. Meta’s WhatsApp messaging fees are separate and paid directly to Meta through your own business account. Adding Tawasol credits does not fund Meta billing.

WhatsApp: 1,000 service replies free each month

Since October 1, 2026, Meta includes the first 1,000 delivered service messages per business phone number each month at no Meta messaging charge. A service message is a non-template reply within the 24-hour customer-service window after the customer’s last message.

This is a message allowance, not 1,000 conversations. Unused allowance does not roll over. Tawasol AI usage still uses Tawasol credits, even when Meta’s delivery fee is zero.

What Meta charges for

Service replies beyond the allowance are chargeable. Marketing, utility and authentication templates have their own charges; utility templates inside the customer-service window are also chargeable. The 1,000 free service messages do not cover these templates.

Rates depend on the recipient’s country and message category. Check Meta’s current WhatsApp pricing for rates and any eligible exemptions. This page explains billing; it is not a fixed rate card or a promise that Tawasol supports every template type.

Add a payment method in Meta

  1. Connect your WhatsApp business account to Tawasol.
  2. Open Meta Billing & payments and select the messaging account associated with your connected number.
  3. Add a payment method Meta accepts for that account, and review any balance or spending-limit requirements. A card used to pay Tawasol is not automatically added to Meta.
  4. Return to Tawasol and test a reply in Inbox. Check delivery status; a successful connection alone does not verify payment readiness.

If no valid payment arrangement is available, paid messages may fail, including service replies after the free allowance is used. If Meta reports a payment problem, check its billing settings, settle any outstanding amount and test again. Tawasol’s WhatsApp settings include an Open Meta billing link.

Messenger and Instagram: reply windows still apply

The WhatsApp 1,000-message allowance does not apply to Messenger or Instagram. For standard customer-support replies, their restrictions concern who you can message, reply windows, account permissions and API rate limits. This page does not promise unlimited sending or extend Meta’s rules.

The standard reply window is generally 24 hours after the customer’s last qualifying interaction. Outside it, automated replies are restricted. Meta has specific exceptions for eligible entry points and human support; availability depends on the account and approved features. An exception for a human reply is not permission for AI to keep sending.

See Meta’s Messenger messaging policy and Instagram messaging documentation. Tawasol credits for AI work remain separate from channel policies and any charges for ads or optional paid Meta products.

Check your account in Meta

Meta controls payment acceptance, message eligibility and its own charges. Check your account in Meta for the final bill and current requirements, or return to Tawasol pricing.